Using our visual identity

CSI's Brand Overview

Our brand represents a nationwide effort to automate record sealing and expand access to second chances for millions of people. This page provides essential guidelines, logos, and resources to ensure consistent and impactful representation of The Clean Slate Initiative. Whether you’re a partner, supporter, or member of the media, we appreciate your commitment to upholding our brand integrity.

‍To ensure our brand remains consistent, please request permission before using any of our brand assets by emailing marcomms@cleanslateinitiative.org.

OUR ASSETS

Download Our Brand Assets

visual brand guide
full logo files
icon logo files
font files
OUR CORE BRAND IDENTITY

CSI's Logo

Approved logo files include full and icon versions (for tight spaces). Each version provides the option to use in full color, black, or white.

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CSI Logo Accessibility: Versions of our color and black logos with a white background (both the full and the icon versions) are available in our logo files. Use these versions on busy backgrounds, like over a busy image or pattern, to ensure the logo remains clear and legible.

FULL LOGOS
ICON LOGOS
download our logo files
A BIPARTISAN BLEND

CSI's Colors

PRIMARY COLORS

CSI Dark Violet
#210043

CSI Red
#E61313

SECONDARY COLORS

CSI Purple
#511F4F

CSI Light Blue
#E4F9FF

CSI Pink
#FCE1E1

POP COLOR

CSI Golden
#FFC547

COMBINING THE PROGRESSIVE & TRADITIONAL

CSI's Fonts

PRIMARY FONT: ROBOTO REGULAR

Roboto Regular and Roboto Regular Bold are our primary brand fonts. Italic and Condensed versions of Roboto are all acceptable to use wherever we want to bring variety into our typography — but Roboto Regular and Roboto Regular Bold should remain consistent across logos and main headings.

SECONDARY FONT: LIBRE BASKERVILLE

Baskerville Regular is our secondary brand font, used primarily for body copy and subheadings.

download our fonts