THE CLEAN SLATE INITIATIVE’S BRANDING GUIDELINES

DOWNLOAD OUR BRAND ASSETS

Cover of CSI Visual Brand Guide

CSI'S CORE BRAND IDENTITY:
OUR LOGO

CSI Full Logo Options:

CSI Logo Icon Options:

CSI Logo Accessibility: Versions of our color and black logos with a white background (both the full and the icon versions) are available in our logo files. Use these versions on busy backgrounds, like over a busy image or pattern, to ensure the logo remains clear and legible.

A BIPARTISAN BLEND:
OUR COLORS

Primary Colors:

CSI Dark Violet
#210043

CSI Red
#E61313

Secondary Colors:

CSI Purple
#511F4F

CSI Light Blue
#E4F9FF

CSI Pink
#FCE1E1

Pop Color:

CSI Golden
#FFC547

COMBINING THE PROGRESSIVE & TRADITIONAL:
OUR FONTS

Primary Font: Roboto Regular

Roboto Regular and Roboto Regular Bold are our primary brand fonts. Italic and Condensed versions of Roboto are all acceptable to use wherever we want to bring variety into our typography — but Roboto Regular and Roboto Regular Bold should remain consistent across logos and main headings.

Secondary Font: Libre Baskerville

Baskerville Regular is our secondary brand font, used primarily for body copy and subheadings.